About ShelfShock

ShelfShock was built to answer a simple question: when commodity markets move, what does it actually mean for your grocery bill?

The 2026 Iran conflict and the closure of the Strait of Hormuz created the largest oil supply disruption in modern history. Brent crude surged past $120 a barrel. Gold hit $5,400 an ounce. Wheat, coffee, and natural gas followed. But the headlines stayed abstract — barrel prices, futures curves, index moves. None of it told you what your weekly shop would cost next Tuesday.

ShelfShock bridges that gap. Enter your city and get a personalised briefing that connects live commodity data to the prices you actually pay — fuel at the pump, bread on the shelf, coffee at your local cafe. We pull real-time market data, cross-reference it with cost-of-living indicators for your city, and generate an analysis that's specific, actionable, and free of jargon.

How It Works

• 01Live market data — commodity prices updated throughout the trading day via Yahoo Finance and Financial Modeling Prep.
• 02Local cost of living — city-specific pricing data for groceries, fuel, utilities, and rent sourced from the Zyla Living Cost API.
• 03AI-powered analysis — a personalised briefing that contextualises global market moves against what you pay locally, with actionable recommendations.

Who Built This

ShelfShock is a project by Boris Leshinsky, founder of AITasker.co and AgencyTech.ai. It started as a weekend experiment to make sense of how rapidly shifting commodity prices translate into real-world cost increases — and grew into a tool that thousands of people use to stay ahead of grocery price shocks.

Boris builds AI-powered products that make complex data accessible. AITasker helps businesses automate knowledge work with AI agents, while AgencyTech provides the infrastructure for AI-native agencies. ShelfShock applies the same philosophy to personal finance: take something opaque and institutional, and make it useful for everyone.

Important Disclaimer

ShelfShock is an informational tool, not financial advice. Commodity prices are indicative and may be delayed. Grocery impact estimates use historical commodity-to-consumer price lag models and should be treated as approximations. Always do your own research before making financial decisions.